Product pre-orders allow you to gauge interest and secure sales before items are in stock. Here's how to effectively manage pre-orders in your online store.

Setting Up Pre-Order Products

1. Add your product normally to the store
2. Set stock levels above zero to keep products visible
3. Include clear pre-order details in the product description:

• Expected shipping dates
• Terms and policies
• Order cancellation information
• Return policy specifics

Customizing the Pre-Order Button

1. Navigate to the product editor
2. Scroll to Checkout section
3. Click Customize button
4. Enable custom label
5. Change text to "Pre-order"
6. Click Apply

Managing Customer Experience

• Enable product waitlists to notify customers when items are in stock
• Create a blog documenting production progress
• Send regular order status updates
• Use announcement bars or pop-ups to promote pre-orders

Best Practices

• Be transparent about shipping timelines
• Keep customers informed about production status
• Fulfill orders promptly once stock arrives
• Maintain clear communication throughout the process

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