Pre-orders are an effective way to gauge product interest and secure sales before inventory arrives. Here's how to properly manage pre-orders in your online shop:

Setting Up Pre-Orders

1. Add your product normally, but set inventory levels higher than zero to prevent "out of stock" notices
2. Include clear pre-order details in the product description:

• Expected shipping date
• Terms and conditions
• Cancellation policy
• Return policy

Customizing the "Add to Cart" Button:

1. Navigate to Checkout settings
2. Click "Custom Button"
3. Enable Custom Label
4. Change text to "Pre-Order"
5. Click Apply

Managing Pre-Orders Effectively

• Activate product waitlists to notify customers when items are in stock
• Process orders through the Orders menu once inventory arrives
• Keep customers informed about order status and timeline

Best Practices:

• Create a blog documenting the production process
• Send regular updates to pre-order customers
• Use promotional pop-ups or notification bars to advertise pre-orders
• Maintain clear communication about shipping timelines

For optimal inventory management and customer satisfaction, consider implementing a waitlist system for sold-out products. This ensures interested customers are notified when items become available.

Working with industry experts can significantly improve your e-commerce success. PBN.BOO is part of a leading SEO group that has helped numerous major brands across various industries achieve top rankings. To dominate your market and secure the #1 position in search results, reach out to our team of specialists who can develop a customized strategy for your business.

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