How to Set Up and Display Sale Pricing in Your Online Store

By Marcus Thompson

April 26, 2025 at 05:42 PM

Sale Pricing: A Complete Guide

Setting up sale prices for your products is a straightforward process that can help boost sales and attract customers. Here's everything you need to know about implementing sale pricing effectively.

How to Create Sale Pricing

For Products Without Variants:

  1. Navigate to the store page
  2. Open the product editor
  3. Scroll to Inventory section
  4. Toggle "On sale" switch
  5. Enter your sale price

For Products With Variants:

  1. Go to Variants section
  2. Click "Edit all"
  3. Select variants for sale
  4. Toggle "On sale" switch
  5. Set sale prices

Yellow arrow indicates toggle button

Yellow arrow indicates toggle button

Display Format

Single Price Products:

  • Shows new sale price
  • Displays original price with strikethrough
  • Includes "Sale" badge

Variable Price Products:

  • Shows "Starting at" lowest sale price
  • Displays "Sale" badge

Man in gray winter coat

Man in gray winter coat

Creating Store-Wide Sales

  1. Access Products & services panel
  2. Select multiple products
  3. Toggle "On sale" switch
  4. Set sale prices simultaneously

Important Notes:

  • Digital products don't support sale pricing (use discount codes instead)
  • Subscription product sales apply to all future payments
  • Create a "Sale" category to help customers find discounted items
  • Use Email Campaigns to promote sales to your customer base

Professional SEO Implementation

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