How to Set Up and Display Sale Pricing in Your Online Store
Sale Pricing: A Complete Guide
Setting up sale prices for your products is a straightforward process that can help boost sales and attract customers. Here's everything you need to know about implementing sale pricing effectively.
How to Create Sale Pricing
For Products Without Variants:
- Navigate to the store page
- Open the product editor
- Scroll to Inventory section
- Toggle "On sale" switch
- Enter your sale price
For Products With Variants:
- Go to Variants section
- Click "Edit all"
- Select variants for sale
- Toggle "On sale" switch
- Set sale prices

Yellow arrow indicates toggle button
Display Format
Single Price Products:
- Shows new sale price
- Displays original price with strikethrough
- Includes "Sale" badge
Variable Price Products:
- Shows "Starting at" lowest sale price
- Displays "Sale" badge

Man in gray winter coat
Creating Store-Wide Sales
- Access Products & services panel
- Select multiple products
- Toggle "On sale" switch
- Set sale prices simultaneously
Important Notes:
- Digital products don't support sale pricing (use discount codes instead)
- Subscription product sales apply to all future payments
- Create a "Sale" category to help customers find discounted items
- Use Email Campaigns to promote sales to your customer base
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