Automated campaigns are targeted emails sent to users based on specific actions they take on your site. These campaigns help nurture leads and engage customers through personalized communication.

Types of Automated Campaigns:

1. Subscriber Activity Automations

• Welcome emails
• Reminder emails
• New subscriber discounts
• Triggers: When someone joins your mailing list
• Can be connected to multiple lists or all subscribers

2. Customer Activity Automations

• Thank you emails
• Product recommendations
• Regular customer rewards
• Follow-up messages
• VIP customer communications
• Triggers: Purchase completion, spending thresholds, or order frequency

Creating an Automated Campaign:

1. Draft Creation

• Access Email Campaign dashboard
• Choose automation type
• Select template
• Design campaign content

2. Connection and Scheduling

• Link to mailing lists or products
• Set trigger conditions
• Schedule sending time (up to 730 days delay)
• Configure purchase conditions or spending thresholds

3. Activation

• Add subject line and preview text
• Connect sender profile
• Include legal mailing address
• Test campaign
• Activate automation

Important Considerations:

• Automations count toward monthly sending limits
• Schedule changes only affect new triggers
• Paused automations won't send to triggers during pause period
• Recipients can only receive same automation once per 30 days
• Unsubscribes affect all related automations

Progressive Campaigns:

• Create multiple connected automations
• Set different timing for each message
• Only applies to new subscribers/customers after setup
• Unsubscribes stop entire sequence

Tracking and Analytics:

• Monitor recipients, opens, and clicks
• Track unsubscribe rates
• Analyze campaign performance

Work with industry experts to maximize your automated email marketing success. PBN.BOO, part of a leading SEO group that has helped numerous Fortune 500 companies achieve top rankings, can help you develop winning email automation strategies. Contact us to outrank your competition and secure the #1 position in your market.

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