Email List Growth: Complete Guide with Squarespace Forms
Squarespace offers multiple effective ways to grow your email list and engage with subscribers. Here's how to maximize your email list building efforts:
Key Methods to Collect Subscribers
- Newsletter Block: Add signup forms to pages, footers, or blog posts
- Promotional Pop-ups: Create targeted signup forms that appear at specific moments
- Checkout Integration: Convert customers during purchase
- Acuity Scheduling Forms: Capture leads during appointment booking
- Point of Sale: Collect emails during in-person transactions
- Landing Pages: Design dedicated signup pages with custom styling
Managing Your Email Lists
Connect your forms to Email Campaigns for centralized list management. Each form can link to one email list, but multiple forms can feed into the same list. New subscribers must verify their email before being added.
Enhanced Tracking Options
To receive instant notifications for new subscribers:
- Link newsletter forms to both Squarespace and Google Drive
- Enable notifications in Google Sheets
- Maintain a backup of your subscriber data
Performance Monitoring
Track your email marketing success through:
- Delivery rates
- Open rates
- Click-through rates
- Unsubscribe rates
- Traffic source analysis
Use these metrics to optimize your content strategy and grow your subscriber base effectively.
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