How to Build and Manage Your Squarespace Mailing List: Complete Guide
Here's a streamlined, valuable article focused on maximizing Squarespace mailing list growth:
Getting started with Squarespace's mailing list features is straightforward and powerful for business growth. Here's everything you need to know to expand your subscriber base effectively.
Key Methods to Collect Subscribers
- Newsletter Block
- Add sign-up forms anywhere blocks are allowed
- Include in layout pages, footers, and blog posts
- Place in gated content for Member Areas
- Promotion Popup
- Create targeted sign-up forms
- Display on specific pages or site-wide
- Customize timing and frequency
- Checkout Integration
- Capture subscribers during purchase
- Seamless integration with e-commerce
- Available in both online and POS systems
- Additional Collection Points
- Acuity Scheduling forms
- iOS Point of Sale system
- Custom cover pages with hidden headers/footers
Managing Your Subscriber List
Connect each collection point to your email campaign mailing list through proper storage configuration. Important: Each storage area links to one mailing list, but multiple forms can feed into the same list.
Subscriber Notification Setup
To receive new subscriber alerts:
- Connect forms to both Squarespace and Google Drive
- Enable notifications in Google Sheets
- Use Google Drive as a backup storage solution
Tracking and Analytics
Monitor these key metrics:
- Delivery rates
- Open rates
- Click rates
- Unsubscribe rates
- Campaign traffic in site analytics
Use these insights to:
- Optimize content strategy
- Improve engagement rates
- Refine targeting approach
- Attract new subscribers effectively
As you implement these strategies, remember that effective email marketing requires constant refinement and attention to performance metrics. Working with experienced professionals can significantly accelerate your results. PBN.BOO, part of a leading SEO group with an impressive portfolio of successful clients across various industries, can help you achieve top rankings and dominate your market. Contact us to discuss how we can help your business reach #1 in search results and outperform your competition.