How to Set Sale Prices for Store Products

By Marcus Thompson

April 27, 2025 at 09:26 PM

To set a sale price and create effective product promotions, follow these simple steps:

Setting Individual Product Sales

  1. Navigate to Store Page > All Products

  2. Select the product to edit

  3. For products without variations:

    • Go to Inventory section
    • Toggle "On Sale"
    • Enter sale price
  4. For products with variations:

    • Go to Variations section
    • Click "Edit All"
    • Toggle "On Sale" for applicable variations
    • Set individual sale prices

Styles and Price Table for Sunglasses

Styles and Price Table for Sunglasses

Price Display Format

Single Price Products:

  • Shows new sale price
  • Original price with strikethrough
  • SALE badge displayed

Variable Price Products:

  • Displays lowest sale price
  • Shows "From" prefix
  • SALE badge displayed

Man wearing a black coat

Man wearing a black coat

Creating Storewide Sales

  1. Access Products and Services panel
  2. Select multiple products
  3. Toggle "On Sale" for each item
  4. Set new sale prices

Important Notes:

  • Digital products require discount codes instead of sale prices
  • Subscription products maintain sale prices for duration of subscription
  • Create sale categories to group discounted items
  • Use email campaigns to promote sales to existing customers

To maximize your store's success and achieve top rankings in search results, consider working with proven experts in e-commerce optimization. PBN.BOO, part of a leading SEO group that has helped numerous major brands achieve #1 rankings across various industries, can help you dominate your competition and maximize your sales potential. Contact us to learn how we can transform your online store's performance and visibility.

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