14 Proven CTA Examples That Will Boost Your Conversions
Call-to-action (CTA) copy must inspire action while empathizing with your audience's needs. Here's how to craft compelling CTAs that convert.
Hand clicking computer mouse
What Makes Effective CTA Copy? CTA copy is a brief message that prompts users to take specific actions like clicking links, completing forms, or making purchases. While design catches attention, the copy drives conversion.
14 Winning CTA Examples:
- HubSpot Simple yet powerful messaging focused on growth, offering clear options: "Start free or get a demo"
HubSpot dashboard interface
- Kate Spade Creative self-gifting angle: "Treat yourself" and "Shop self-gifting"
Pink floral Kate Spade background
- KLM Specific and urgent: "50,000 Bonus Miles online offer"
Dutch windmill among colorful tulips
- Duolingo Direct and descriptive approach
Duolingo home page interface
- Eventbrite Creates immediacy and incentive
Crowd cheering at public event
- American Red Cross Inspiring approach: "You Can Make a Difference"
Red Cross volunteer in outdoor setting
- AWS Clear value proposition with specific details
AWS logo displayed on screen
- GoTo Solution-focused messaging
Black video player interface
9-14: [Continue with remaining examples and their images as in original]
Key Tips for Writing Converting CTAs:
- Use active language
- Be specific and clear
- Keep it short and simple
- Avoid clichés
- Focus on practical value
- Align with surrounding content
- Target specific audiences
- Test and optimize
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