How to Set Up and Grow Email Lists in Squarespace: Complete Guide
Squarespace offers multiple effective methods to grow your mailing lists and engage with subscribers. Here's how to maximize your email marketing potential:
Key Subscription Collection Methods:
- Newsletter Block: Add subscription forms anywhere on your site
- Promotional Pop-ups: Create targeted sign-up forms
- Checkout Integration: Capture subscribers during purchase
- Acuity Scheduling: Collect emails during appointment booking
- Point of Sale: Enable sign-ups during in-person transactions
- Cover Pages: Design dedicated subscription landing pages
Managing Your Lists:
- Connect forms to your email campaign mailing lists
- Access lists through the Lists and Segments panel
- Note that subscribers must verify their email before being added
- Each form can connect to one mailing list at a time
Subscriber Notifications:
For real-time signup alerts:
- Connect Newsletter blocks to both Squarespace and Google Drive
- Enable notifications on your connected Google Sheet
- Use Google Drive as a backup storage solution
Performance Tracking:
Monitor campaign success through:
- Delivery rates
- Open rates
- Click rates
- Unsubscribe rates
- Traffic source analytics
Make data-driven decisions to:
- Identify high-performing content
- Personalize future campaigns
- Optimize subscriber engagement
- Attract new subscribers effectively
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