Email marketing is crucial for business growth, and Squarespace offers multiple built-in features to expand your subscriber base effectively. Here's how to maximize your mailing list potential:

Key Methods to Gather Subscribers

Newsletter Block

• Add signup forms anywhere on your site
• Include in layout pages, footers, or blog posts
• Available in members-only content areas

Promotional Pop-ups

• Create targeted subscription forms
• Display when visitors reach specific pages
• Customize timing and appearance

Customer Touchpoints

• Checkout process integration
• Acuity Scheduling forms
• Point of Sale subscriptions (iOS app)
• Cover page implementation

Managing Your Lists

Storage and Organization

• Link forms to email campaign mailing lists
• Connect multiple forms to single mailing lists
• Require subscriber verification for list addition

Tracking Subscriptions

• Enable notifications through Google Drive integration
• Create backup subscriber lists automatically
• Monitor real-time signup activities

Performance Monitoring

Analytics Dashboard

• Track delivery rates
• Monitor open rates
• Analyze click-through rates
• Review unsubscribe patterns
• Measure traffic from email campaigns

Optimization Strategy

• Identify high-performing content
• Personalize future campaigns
• Adapt to audience preferences
• Maintain subscriber engagement

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