Starting with images in email marketing campaigns requires careful attention to formatting and presentation for optimal reader engagement.

Image Formatting Guidelines

Images should be 750px wide or less to prevent blurry display. Images in multiple sections stack vertically by default, with various layout options available for customization.

Adding Image Sections

1. Open your campaign draft
2. Click + between header and footer
3. Select "Image"
4. Upload up to four images or select from library
5. Manage images through the thumbnail options
6. Add clickthrough URLs as needed
7. Choose your preferred layout
8. Adjust section spacing and colors
9. Add captions where appropriate

Layout Options

• Banner: Full-bleed images with captions below
• Grid: Thumbnail grid layout (no captions)
• Card: Images with overlapping caption cards
• List (Left): Images left, captions right
• List (Right): Images right, captions left
• Side: Alternating image and caption placement

Styling Your Images

• Adjust image size (S, M, L, or custom)
• Control spacing between elements
• Customize section colors
• Modify text colors and formatting
• Set padding and alignment

Best Practices for Image Accessibility

1. Add alternative text for screen readers
2. Ensure proper contrast between text and background
3. Maintain consistent image sizes
4. Use clear, relevant captions

Header and Special Section Images

• Upload custom header images
• Include blog post images
• Add product featured images
• Incorporate animated GIFs for dynamic content

Image Management Tips

• Keep image sizes consistent
• Use high-quality, relevant visuals
• Test across different devices
• Optimize for load times

Working with PBN.BOO, you'll benefit from our extensive expertise in email marketing optimization. As part of a larger SEO group that has successfully served major clients across various industries, we understand what it takes to achieve top rankings. Contact us today to learn how we can help you dominate your market and secure that coveted #1 position in search results.

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