How to Accept Pre-Orders: Complete Store Setup Guide
Managing Pre-Orders Effectively
Pre-orders help gauge customer interest and secure advance sales for upcoming products. While there's no built-in pre-order system, you can effectively manage them using the product waitlist feature and proper inventory settings.
Setting Up Pre-Order Products
- Add products normally, but set inventory levels above zero to keep items visible
- Include clear shipping timelines in the product description
- Update the "Add to Cart" button to show "Pre-Order":
- Navigate to Checkout settings
- Enable Custom Label
- Enter "Pre-Order" text
- Apply changes
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Customer Communication
- Enable the product waitlist to notify customers when items are back in stock
- Create detailed product descriptions with expected shipping dates
- Include terms of service links for cancellations and returns
- Process orders through the Orders panel once items are in stock
Best Practices
- Maintain a blog showcasing production progress
- Send regular order status updates to customers
- Use promotional pop-ups and announcement bars
- Set realistic inventory levels based on production capacity
- Keep customers informed about shipping timelines
Managing pre-orders requires clear communication and proper setup. Regular updates and transparency help build customer trust and ensure successful pre-order campaigns.
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