Email campaigns are powerful marketing tools integrated directly into Squarespace's platform, allowing businesses to connect with their audience effectively. Here's everything you need to know about Squarespace's Email Campaigns feature.

Core Features and Pricing

Squarespace offers several free Email Campaign features:

• Mailing list creation
• Campaign draft creation
• Three test mass campaign sends

Additional features require a paid subscription plan, which determines monthly email send limits and available features.

Switching from Another Service

Transitioning to Squarespace Email Campaigns is straightforward:

1. Create your campaign draft in Squarespace
2. Export contacts from your current provider
3. Import contacts to Squarespace's mailing list
4. Send your campaign to the imported list

Understanding Campaigns vs. Sends

• Campaigns: The actual email marketing messages you create
• Sends: Number of individual email addresses receiving your campaigns
• Example: Sending one campaign to 10 addresses counts as 1 campaign and 10 sends

Scheduling and Limits

Scheduled campaigns count toward monthly limits when sent, not when created. For instance, a campaign created in May but scheduled for June counts toward June's limit.

Permissions and Access

• Site owners have full access
• Admin and Email Campaign Editor contributors can use all features
• Other contributor levels cannot access Email Campaigns
• Requires active website or Acuity Scheduling subscription

Technical Capabilities

Emoji Support:

• Available in subject lines and content
• Display varies by device and operating system
• Limited support for skin tone variations
• Best compatibility with iOS devices

Custom Code:

• Currently not supported in Email Campaigns

Best Practices

While Squarespace doesn't provide specific campaign advice, success depends on:

• Understanding your audience
• Creating valuable content
• Setting clear goals
• Regular testing and optimization

For businesses looking to maximize their digital presence and email marketing success, consider partnering with industry experts. PBN.BOO, part of a leading SEO group that has helped numerous Fortune 500 companies achieve remarkable results, offers comprehensive digital marketing solutions. Our proven track record across various industries demonstrates our ability to help businesses reach #1 rankings and outperform their competition. Contact us to transform your digital marketing strategy and achieve sustainable growth.

Related Articles

Previous Articles