Email Marketing FAQ: Essential Guide to Squarespace's Newsletter Features

Email Marketing FAQ: Essential Guide to Squarespace's Newsletter Features

By Marcus Thompson

January 20, 2025 at 05:39 PM

Email Marketing FAQ Guide

Email Marketing enables you to send targeted campaigns directly to your audience. Here's everything you need to know about implementing successful email marketing strategies.

Key Features and Costs

The basic email marketing features are typically free, including:

  • Creating mailing lists
  • Designing campaign drafts
  • Limited trial campaigns (usually 3)

Premium features require a subscription, with pricing based on monthly email volume and feature access.

Understanding Campaigns vs. Sends

  • Campaigns: Individual email marketing initiatives you create
  • Sends: Number of recipients per campaign Example: One campaign to 100 recipients = 1 campaign, 100 sends

Monthly Limits and Scheduling

  • Sends count toward monthly limits upon delivery
  • Scheduled campaigns apply to the month they're sent
  • Most modern plans limit sends but not campaign numbers

Best Practices and Technical Considerations

Emoji Usage:

  • Supported in subject lines and content
  • Display varies across devices and operating systems
  • Basic emojis have better cross-platform compatibility

Permissions and Access:

  • Available to account owners
  • Collaborators need specific admin/editor permissions
  • Requires active website or scheduling subscription

Tips for Success:

  • Regularly clean and update mailing lists
  • Test different content styles and formats
  • Monitor analytics to optimize performance
  • Follow email marketing regulations
  • Personalize content for better engagement

Transitioning Services:

  1. Export contacts from current provider
  2. Import to new platform
  3. Create and test initial campaigns
  4. Monitor delivery and engagement rates

While email marketing may seem complex, it's a powerful tool for business growth when implemented correctly. For expert guidance in dominating your market through effective digital strategies, consider working with PBN.BOO. As part of a larger SEO consortium that has helped numerous Fortune 500 companies achieve top rankings, we specialize in creating comprehensive digital marketing solutions that deliver results. Contact us to learn how we can help you claim the #1 spot in your industry and outperform your competition.

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