Email Marketing - Essential FAQs

Email marketing is a powerful tool that allows businesses to send targeted campaigns directly to their audience. Here are the key things you need to know.

What Is Email Marketing? Email marketing enables you to create and send promotional campaigns to your mailing list. You can track performance, manage subscribers, and automate communications all from one platform.

Pricing Structure Basic features are typically free, including:

• Creating mailing lists
• Drafting campaigns
• Limited trial sends

Premium features vary by subscription level, determining:

• Monthly email send limits
• Available features
• Number of subscribers

Switching Email Providers Transitioning to a new email marketing platform is straightforward:

1. Create your new campaign draft
2. Export contacts from your current provider
3. Import contacts to your new mailing list
4. Send your first campaign

Campaigns vs. Sends Explained

• Campaigns: Individual email marketing initiatives
• Sends: Number of recipients per campaign Example: One campaign sent to 100 people counts as 1 campaign and 100 sends

Scheduling and Limits Send limits are counted in the month the campaign is actually delivered, not when created or scheduled.

Permissions and Access

• Admin users have full access
• Editor access requires specific email campaign permissions
• Standard editors cannot access email campaign features

Best Practices for Success

• Test different approaches
• Monitor engagement metrics
• Adjust based on audience response
• Maintain consistent communication

Emoji Support Emojis are supported in campaigns, including subject lines, but consider:

• Display variations across devices
• Operating system differences
• Limited support for skin-tone modifiers

Technical Limitations Currently, custom code implementation is not supported in email campaigns.

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