A comprehensive traffic analysis helps you understand and improve your website's performance by tracking key metrics and visitor behavior patterns.

Visits, Pageviews, and Unique Visitors: The Core Metrics

Unique Visitors

• Represents total individual users reaching your site
• Tracked via two-year browser cookies
• Provides accurate audience size measurement
• Note: Resets when cookies are cleared or different browsers are used

Visits (Browsing Sessions)

• Represents individual browsing sessions
• 30-minute cookie tracking
• Sessions reset after 30 minutes of inactivity
• Multiple daily visits possible per user
• Sessions end at midnight
• Key indicator of audience engagement

Pageviews

• Tracks actual page request numbers
• Includes:
  • Fully loaded pages
  • Unlinked section pages
  • Collection item pages
  • Password-protected pages (post-access)
• Excludes:
  • Image URL requests
  • Script requests
  • 404 error pages

Advanced Analysis Features

Time-Based Analysis

• Data available from January 2014
• Customizable date ranges
• Percentage change comparisons
• Real-time traffic alerts

Device and Source Analysis

• Device type breakdown (mobile, desktop, tablet)
• Traffic source tracking
• Browser usage statistics
• Operating system data

Technical Considerations

Index Page Analytics

• Secondary page views from main Index count toward Index Page
• Direct URL access counts toward individual pages
• Strategic sharing can improve specific page views

Chrome "Do Not Track" Impact

• May affect unique visitor counts
• Each page view recorded as new visitor
• Accurate pageview counts maintained
• Potential inflation of direct traffic numbers

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