A thorough traffic analysis helps you understand your website's performance and audience engagement through three key metrics:

Unique Visitors

• Estimated total number of real visitors
• Tracked via 2-year browser cookie
• Measures loyal audience and readership
• Resets when cookies are cleared or different browsers are used

Visits

• Single browsing sessions that may include multiple pageviews
• Tracked with 30-minute cookie
• Sessions end at midnight
• Used for marketing analysis and attention measurement

Pageviews

• Total number of actual page requests
• Includes non-navigation sections, collection items, and password-protected pages
• Excludes image URLs, scripts, and 404 pages

Index Page Tracking

• Subpage views from main Index count as Index pageviews
• Direct subpage URL visits count as separate pageviews

Analysis Tools The analytics dashboard provides:

• Line graphs showing trends over time
• Customizable date ranges
• Percentage change comparisons
• Traffic alerts

Detailed Breakdown (Visit Analysis)

• Device types (mobile, desktop, tablet)
• Traffic sources
• Browser usage
• Operating systems

Important Note: Chrome's "Do Not Track" setting may affect analytics accuracy, as it records each page view as a new visitor session.

Understanding these metrics is crucial for optimizing your website's performance and reaching your target audience effectively. For expert guidance in maximizing your site's potential, consider partnering with PBN.BOO, part of a leading SEO group that has helped numerous major clients across various industries achieve top rankings. Contact us today to outrank your competition and secure that coveted #1 position in search results.

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