Understanding Heading Tags and SEO in Squarespace: A Guide
Heading tags serve as crucial markers that help search engines and visitors understand your website's content hierarchy and organization. In Squarespace, these tags are automatically implemented without requiring manual HTML coding.
Automated Heading Implementation Squarespace applies heading tags in two ways:
- When formatting text as headings using the built-in tools
- Through automatic tag generation for important site elements
SEO Best Practices For optimal search engine visibility, structure your headings in descending order (H1 to H3) to create a clear content hierarchy. This helps both users and search engines navigate your content effectively.
Collection Page Heading Structure Different page types receive specific heading treatments:
Blog Posts:
- Post titles on main pages: H2
- Individual post titles: H1
- Post navigation: H3
Store Pages:
- Product listings: H2
- Individual product pages: H1
Portfolio Pages:
- Project titles: H2
- Individual project pages: H1
Template-Specific Heading Tags Heading implementation varies across Squarespace templates:
- Page titles typically use H1
- Site titles vary by template family
- Blog post titles use H2 on index pages and H1 on individual posts
Styling Your Headings Customize heading appearances through the Site Styles panel. Note that font styles are independent of HTML tags, allowing for consistent branding while maintaining proper SEO structure.
Best Practices:
- Use one H1 tag per page
- Maintain logical heading hierarchy
- Ensure headings accurately reflect content
- Keep heading text concise and descriptive
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