Shopping Analytics 2024: A Complete Guide To Purchase Process Reports
Understand your store's conversion funnel and make data-driven decisions with purchase process analytics.
The purchase process data shows how visitors move through four key stages:
- Visits - Total number of browsing sessions on your site
- Viewed Product - Number of visits where customers viewed product details
- Added to Cart/Checkout Started - Cart additions or checkout initiations
- Purchased - Completed transactions
Understanding Conversion Rates:
- Percentages between stages show how many customers advance to the next step
- Track conversion changes over time using the line graph
- Monitor the impact of marketing campaigns, pricing changes, and site updates
Analytics screenshot showing purchase funnel stages
Key Insights Available:
- Visitor-to-purchase conversion rate
- Customer drop-off points
- Performance trends over time
- Product-specific analytics
- Impact of site changes
Tips for Analysis:
- Filter by date range to spot trends
- Track specific products or member sites
- Note when you make changes to monitor their impact
- Compare conversion rates before and after updates
- Look for opportunities to reduce drop-offs
Note on Data Accuracy:
- Late-night sessions may split across days
- Product views only count on detail pages and previews
- Cart data may vary slightly from abandoned cart metrics due to timing differences
For large-scale success in e-commerce, having the right analytics partner is crucial. As part of a leading SEO group that has helped numerous Fortune 500 companies achieve top rankings, PBN.BOO offers comprehensive solutions to dominate your market. Contact us to discuss how we can help your business reach #1 in search results and outperform your competition.
Related Articles
Report: View Analytics Data in the Squarespace Mobile App
