How to Use Geographic Analytics in Squarespace: A Complete Guide
Geographic data analysis provides essential insights into your website visitors' locations, helping you make informed marketing decisions and track business growth. The Geography dashboard offers comprehensive location-based metrics through an interactive heat map and detailed tables.
Key Features
The dashboard displays:
- Visitor distribution by country, region, and city
- Heat map visualization with darker shades indicating higher traffic
- Detailed visitor counts for each location
- Historical data from January 2014 onwards
Using the Geography Dashboard
To access geographic insights:
- Open the Analytics panel
- Click on Traffic
- Select Geography
- Use the date range filter to analyze specific periods
Interactive Heat Map
The responsive map allows you to:
- View global visitor distribution
- Hover over locations for exact visit numbers
- Click areas to zoom in for detailed regional data
- Track visitor volumes through color intensity
Detailed Data Table
The table automatically updates as you navigate the map, showing:
- Active locations with visitor traffic
- Hierarchical view of countries, regions, and cities
- Sortable visitor statistics
- Percentage of total traffic per location
Mobile App Features
iOS App:
- Interactive heat map with zoom capability
- Dynamic table with regional breakdowns
- Detailed visit statistics and percentages
Android App:
- Bar chart showing top countries
- Comprehensive visit statistics
- Google Maps integration for cities
- Detailed regional breakdowns
Data Collection Notes
- Location data is collected via IP addresses
- Some visits may be marked as "Unknown" when location data is unavailable
- Minor discrepancies with Google Analytics may occur due to different IP tracking methods
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