
How to Choose and Customize Your Squarespace Template: A Complete Guide
To create an effective website that captures your brand's essence and engages visitors, selecting the right template is crucial. Let's explore how to make this choice strategically.
Template Selection Basics
Squarespace's template catalog offers diverse starting points that align with various brand styles and goals. Every template includes complete customization options for fonts, colors, and styling elements.

Forest path surrounded by trees
Finding the Perfect Template
- Browse the template catalog
- Use the Preview function to explore demo sites
- Focus on layouts rather than demo content
- Consider color presets that match your brand
Creative Inspiration
Squarespace collaborates with renowned creators, offering templates inspired by:
- Björk
- Magnum photographers (Olivia Arthur, Jacob Aue Sobol, others)
- Rick Rubin
- Jeff Koons
Customization Options
Every template offers:
- Full functionality
- Complete style options
- Layout flexibility
- Global style controls
- Section customization
- Summary block layouts
Squarespace Blueprint AI
For a more personalized approach, utilize Blueprint AI to create custom templates by defining:
- Site title
- Brand personality
- Homepage layout
- Required sections
- Color schemes
- Font combinations
- AI-generated imagery
Tips for Success
- Focus on layout functionality over demo content
- Consider future scalability
- Test different color presets
- Utilize pre-built page layouts
- Implement section styling for unique appearances
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