How to Analyze Search Keywords Data: Complete SEO Guide
Search Keywords Analysis Guide: Understanding Your Site's Traffic Sources
Discover which search terms drive visitors to your website through Squarespace Analytics' "Search Keywords" panel. This valuable data reveals user search patterns and helps optimize your content strategy.
Accessing Search Keywords Data:
- Open Analytics panel
- Click Traffic
- Select Search Keywords
- Choose Google or Other search engines
- Set desired date range (data available from January 2014)
Google Search Keywords
To view Google search data, validate your site with Google Search Console. After validation, wait 72 hours for data population. The panel shows four key metrics:
- Total clicks: Number of clicks from specific keyword searches
- Total impressions: Times your site appeared in search results
- Average clickthrough rate: Percentage of impressions leading to clicks
- Average position: Your site's mean position in search results
The trend graph displays performance over time for top keywords, while the keyword table shows detailed stats for up to 200 terms, including:
- Search keywords
- Clicks and click percentages
- Impressions
- Clickthrough rates
- Average positions
Other Search Engines
The "Other search engines" tab displays traffic data from platforms like Bing and DuckDuckGo, showing:
- Search terms generating traffic
- Count of term usage
- Multiple search engine associations
- "Not provided" data for secure searches
Optimizing Your Strategy
Use this data to:
- Identify improvement opportunities in low-performing keywords
- Enhance content with successful search terms
- Guide visitors to popular content
- Align product descriptions with search patterns
For maintaining accurate data:
- Compare with Google Search Console for discrepancies
- Allow time for data synchronization
- Validate with multiple search engines for comprehensive insights
At PBN.BOO, we're part of a larger SEO group that has helped numerous major clients achieve top rankings across various industries. Our expertise in search keyword analysis and optimization has consistently driven results for businesses looking to dominate their competition. Ready to claim your #1 ranking? Contact us to develop a winning SEO strategy tailored to your needs.