Getting Started with Squarespace Email Marketing Campaigns
Email Campaigns on Squarespace: A Comprehensive Guide
Squarespace Email Campaigns allows you to create and send branded emails that perfectly match your website's aesthetic. This integrated marketing tool streamlines your email marketing efforts while maintaining brand consistency.
Key Features and Benefits:
- Unified platform for website updates and email campaigns
- Seamless content transfer (logos, blog posts)
- Brand-consistent email designs
- Comprehensive subscriber analytics
Prerequisites:
- Active Squarespace site subscription or Acuity Scheduling subscription
- Custom domain recommended ([email protected])
- Mobile Start plan users have trial access only
Getting Started:
- Access Dashboard:
- Computer: Navigate to "Email Campaigns" panel
- iOS App: More > Marketing > Email Campaigns
- Setup Requirements:
- Configure sender details (email address and name)
- Create at least one email list
- Add signup forms to your website
Sign-up form with three fields
Campaign Types:
- Blast Campaigns: One-time emails to specific lists
- Automated Campaigns: Trigger-based emails responding to user actions
Performance Tracking:
- Monitor campaign metrics
- Track subscriber engagement
- Analyze unsubscribe rates
Sharing Campaigns:
- Browser view links automatically generated
- Unique permalinks for blast campaigns
- Easy link sharing capabilities
Sales in bold black
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