Email Campaigns: Build and Automate Your Squarespace Store Marketing

Email Campaigns: Build and Automate Your Squarespace Store Marketing

By Marcus Thompson

March 4, 2025 at 02:46 PM

Email Campaigns for Squarespace Commerce: A Complete Guide

Drive sales and engagement for your online store through strategic email marketing campaigns that seamlessly integrate with your Squarespace Commerce platform.

Key Benefits:

  • Create campaigns directly within Squarespace
  • Import existing content and branding elements
  • Access integrated analytics
  • Build customer mailing lists
  • Automate customer communications
  • Promote products and discounts effectively

Building Your Subscriber List:

  1. Checkout Integration
  • Add newsletter signup option during purchase
  • Capture engaged customers at point of sale
  1. Store Page Collection
  • Implement promotional pop-ups
  • Add newsletter blocks to store sections
  • Target browsing customers before purchase
  1. Product Details
  • Include newsletter blocks in product information
  • Create targeted lists based on product categories

Squarespace website design template example

Squarespace website design template example

Campaign Types and Best Practices:

Blast Campaigns (Manual Sends):

  • General newsletters
  • Sale announcements
  • New product launches
  • Website updates
  • Portfolio showcases
  • Event promotions

Text input field with post button

Text input field with post button

Automated Campaigns:

Post-Purchase:

  • Product recommendations
  • Thank you messages
  • Discount codes for future purchases

New Subscriber:

  • Welcome series
  • Exclusive offers
  • Educational content
  • Engagement check-ins

Maximize Impact:

  • Use product sections to showcase up to 7 items
  • Create exclusive discount codes for subscribers
  • Match email design to your brand aesthetic
  • Monitor analytics for optimization

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