
Email Campaigns: Build and Automate Your Squarespace Store Marketing
Email Campaigns for Squarespace Commerce: A Complete Guide
Drive sales and engagement for your online store through strategic email marketing campaigns that seamlessly integrate with your Squarespace Commerce platform.
Key Benefits:
- Create campaigns directly within Squarespace
- Import existing content and branding elements
- Access integrated analytics
- Build customer mailing lists
- Automate customer communications
- Promote products and discounts effectively
Building Your Subscriber List:
- Checkout Integration
- Add newsletter signup option during purchase
- Capture engaged customers at point of sale
- Store Page Collection
- Implement promotional pop-ups
- Add newsletter blocks to store sections
- Target browsing customers before purchase
- Product Details
- Include newsletter blocks in product information
- Create targeted lists based on product categories

Squarespace website design template example
Campaign Types and Best Practices:
Blast Campaigns (Manual Sends):
- General newsletters
- Sale announcements
- New product launches
- Website updates
- Portfolio showcases
- Event promotions

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Automated Campaigns:
Post-Purchase:
- Product recommendations
- Thank you messages
- Discount codes for future purchases
New Subscriber:
- Welcome series
- Exclusive offers
- Educational content
- Engagement check-ins
Maximize Impact:
- Use product sections to showcase up to 7 items
- Create exclusive discount codes for subscribers
- Match email design to your brand aesthetic
- Monitor analytics for optimization
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