7 Essential Secrets to Building a Successful Outsourced Content Team
Content creation outsourcing is crucial for marketing agencies looking to scale their content production while maintaining quality and profitability. Here are seven proven strategies to build and manage an effective outsourced content team:
- Master Your Content Platform
- Take time to learn platform features thoroughly
- Start with simple orders like blog posts
- Test features gradually and systematically
- Utilize available support resources
- Focus on understanding core functionality before advanced features
- Build a Diverse Writer Pool
- Sample multiple writers before making decisions
- Test writers across different price points
- Evaluate both quality and cost-effectiveness
- Create a preferred writers list for quick access
- Don't give up after one negative experience
Quill pen on old paper
- Perfect Your Writing Instructions
- Provide clear, comprehensive guidelines
- Include word count, tone, and specific requirements
- Share relevant resources and references
- Balance between detail and conciseness
- Set clear expectations upfront
- Treat Initial Content as Drafts
- Expect to provide feedback and revisions
- Consider the trade-off between writer cost and editing time
- Offer constructive, specific feedback
- Be clear about needed improvements
- Maintain professional communication
- Cultivate Long-term Writer Relationships
- Invest time in writer development
- Provide regular constructive feedback
- Communicate expectations clearly
- Build mutual trust and understanding
- Recognize and encourage improvement
- Implement Reward Systems
- Offer bonuses for exceptional work
- Show appreciation for consistency
- Be understanding of occasional challenges
- Maintain professional courtesy
- Create a positive working environment
- Involve Clients in Team Building
- Let clients review and approve writers
- Gather specific client feedback
- Match writers to client needs
- Adjust teams based on client preferences
- Ensure client satisfaction with content
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